behaviour therapy

or behaviour modification

Application of experimentally derived principles of learning to the treatment of psychological disorders and the control of behaviour. The concept, which has its roots in the work of Edward L. Thorndike, was popularized in the U.S. by theorists of behaviourism, including B.F. Skinner. Behaviour-therapy techniques are based on the principle of operant conditioning, in which desired behaviours are rewarded. There is little or no concern for conscious experience or unconscious processes. Such techniques have been applied with some success to disturbances such as enuresis, tics, phobias, stuttering, obsessive-compulsive disorder, and various neuroses. Behaviour modification more generally refers to the application of reinforcement techniques for shaping individual behaviour toward some desired end or for controlling behaviour in classrooms or institutional situations. See also psychotherapy.

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